Excitement building about $GOOG earnings tomorrow

$GOOG is going parabolic in the past few days on excitement over their upcoming earnings report tomorrow.  That usually spells trouble for the stock price in the short term.  However, $GOOG isn't a straightforward case of over-optimism - occasionally they have big disappointments, and occasionally big wins, so I wouldn't usually call this naivete.  The thing that makes me want to short it before the end of day is the amount of buzz from "noise trader" on online forums and chat rooms.  I'll post some charts of the enthusiastic buzz in a few hours.